The North Dakota Highway Patrol has teamed up with the North Dakota Department of Transportation for a new campaign featuring North Dakota troopers asking those who are going out to always drive sober.

The new campaign coincides with law enforcement across the state conducting extra patrols for Drive Sober or Get Pulled Over Aug. 14 to Sept. 1.

“In 2019, 42% of crash fatalities in North Dakota were alcohol-related. That’s not just a statistic. Those are lives lost,” said Sgt. Wade Kadrmas with the N.D. Highway Patrol. “Our troopers and law enforcement across the state want to be a positive influence in the communities we serve. One way we can do that is by removing impaired drivers from the road.”

In 2020, there have been more than 2,100 DUI arrests in North Dakota. Alcohol and drug-related motor vehicle crashes, fatalities, and DUI arrests are 100% preventable. Many lives would be saved in North Dakota each year if every driver consistently makes the choice to drive sober, designate a sober driver or use a ride-hailing service, according to Highway Patrol information.

The campaign featuring NDHP troopers can be seen on social media and billboards across the state as a reminder to motorists to take personal responsibility on the roadways to drive sober or plan a sober ride.

The campaign is part of the Vision Zero summer H.E.A.T. (Highway Enforcement of Aggressive Traffic) strategy to eliminate motor vehicle crash fatalities and serious injuries on North Dakota roads.