ND Tourism partners with Tigirlily Gold
BISMARCK – North Dakota Tourism has announced a partnership with country music duo Tigirlily Gold that is designed to unite the power of storytelling, music and North Dakota spirit.
As part of the collaboration, the Hazen-born sisters have written and recorded an anthem inspired by their appreciation of the beauty, people and tranquility of North Dakota. The song will debut Thursday, with a live performance at ND Country Fest today, and an official release later this year.
Krista and Kendra Slaubaugh, the voices behind Tigirlily Gold, will add new sound and energy to North Dakota’s “Hello” campaign, sharing their connection to the state on a national stage.
“It’s so fun to work with people who are true ambassadors for North Dakota,” said North Dakota Department of Commerce Tourism & Marketing Director Sara Otte Coleman in a news release. “I’ve watched these women grow up and seeing them use their platform to celebrate and support our state has been really inspiring.”
The partnership includes appearances at North Dakota promotional events, including the Waste Management Phoenix Open in Phoenix, which took place in February, social media and branded content, a North Dakota photo shoot, and music and assets to be used in North Dakota promotional efforts. Additionally, they will be sharing stories about their experiences growing up in North Dakota and highlighting fun things to see and do in the state during interviews.
“We’ve always dreamed of working with North Dakota Tourism,” the duo stated in the release. “This collaboration is truly full circle, and we’re honored to share what makes our home state so special.”