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BISMARCK - The North Dakota Beef Commission has planned several activities to raise awareness of the industry and its benefits to consumer health and well-being during "Beef Month" this month.
"Beef Month recognizes the hard work and dedication that beef producers put into raising a high-quality product, the nutritional value of beef, and the protein consumers prefer," said NDBC Vice Chairman Jason Zahn of Towner.
Beef Month activities include the third annual Beef Burger Contest, Flock Fest with the Bismarck Larks Northwoods League baseball team, North Dakota CattleWomen's virtual 5K, Junior Beef Readers challenge, school lunch promotions, Nurse Appreciation Week activities and a grocery store promotion.
Who has the best burger in North Dakota? For the last two years voters selected Finish Line in Velva, with Underwood's Rusted Rail right on its heels. Nominations are being taken until May 15 with voting to take place May 19-28. The winner will be announced May 30.
Preschool through sixth grade students are invited to commit to reading through the Junior Beef Readers Club throughout the month of May. Those taking part will receive a beef swag and be eligible for prizes.
Seventy schools have signed up for the school lunch promotion in partnership with the North Dakota Department of Public Instruction. Food service professionals will receive a promo kit and will note each time they served a meal featuring beef.
Beef Month activities come to rural clinics the second week of May in honor of Nurse Appreciation Week. Participating clinics will receive "fuel" in the form of beef sticks, jerky, etc., recipes and supplies.
Twelve grocery stores are participating in Beef Month Promotions, offering samples of beef as well as recipes to try as grilling season kicks off.
For additional information on Beef Month activities and the NDBC, visit ndbeef.org/beef-month.
North Dakota produces more than 915 million pounds of beef annually and contributes annual cash receipts from beef cattle sales totaling $2.53 billion.