Michelle Sayler has joined the Minot Convention & Visitors Bureau (Visit Minot) as director of leisure travel marketing.

Sayler has more than 12 years of professional experience in marketing strategy and creative development. Sayler will be responsible for developing and implementing an overall marketing strategy with the goal of enticing leisure travelers to Minot.

Visit Minot recently restructured the marketing roles to better reflect the goals of the organization. The various marketing roles are segmented by the target audiences: leisure, team events and meetings.