Busch Beer race name campaign to benefit Farm Rescue
Busch Beer is helping Farm Rescue, a North Dakota-based nonprofit organization.
The official beer of NASCAR, Busch Beer is giving NASCAR fans everywhere the opportunity to choose the name of one of the biggest events in NASCAR, the NASCAR Cup Series race at Kansas Speedway on May 2. All fans need to do is make a $1 donation to Farm Rescue, the one-of-a-kind nonprofit that supports family farmers during crisis, and submit their idea for the race name.
The winning fan-created name will become the official race title across the country, appearing on the logo, tickets to the event, NASCAR.com, race merchandise, and etched into the grass at Kansas Speedway. Commentary team of Clint Bowyer, Jeff Gordon, and Mike Joy will be giving the name on air
“We saw the race entitlement as a truly unique opportunity to give NASCAR fans unparalleled access to the sport while supporting people and communities that can use a helping hand,” said Daniel Blake, vice president of Value Brands at Anheuser-Busch. “Giving fans creative control over an official race name while supporting the farming community that’s so important to Busch is a perfect example of how we approach our role as the Official Beer of NASCAR.”
NASCAR fans can go to www.Busch.com/RaceName to enter their proposed name and a $1 minimum donation. There’s no limit on the number of submissions. Busch will match every $1 donation with $1 of their own.
After collecting all entries that meet the terms and conditions, Busch will hand the keys over to fans to vote on four of the top names to determine a winner. Voting will take place on @BuschBeer between March 8-9.
For more information follow @Buschbeer on Twitter and Facebook, @Buschbeer on Instagram, and visit www.busch.com.