Trusted Tire & Auto has announced the appointment of Jake Welsch as the new store manager of its Minot Air Force Base location.

With years of dedicated service to the company, Welsch has played a key role in delivering exceptional customer care to military personnel, their families, and the broader Minot community, according to the company. He served as assistant store manager at the Minot location before stepping into the leadership position at the on-base shop at 61 Missile Ave.

“Jake is a natural leader who embodies our core values of trust, expertise, and community focus,” said Jarid Lundeen, owner. “His deep understanding of automotive service, combined with his commitment to supporting our military families, makes him the ideal person to lead our Minot Air Force Base team. We’re excited to see him continue to grow our reputation for reliable, high-quality service right here on base.”

In his new role, Welsch will oversee daily operations, ensure the highest standards of customer service and continue expanding the shop’s support for active-duty members, veterans and families stationed at Minot AFB.

“I’m really looking forward to leading the team here at the base,” Welsch said. “Our main focus is simply keeping our customers’ vehicles safe and reliable so they have one less thing to worry about. Whether it’s routine maintenance or major repairs, people can expect honest advice and quality work every time they visit us.”