Juneberry Boutique Avenue travels region’s trends
The “‘Yellowstone’ vibe is huge,” said Renae Jespersen, owner of Juneberry Avenue Boutique.
Jespersen, a former hair stylist, became fashion stylist for the Minot region in 2019 when she and husband, Daren Jespersen, started their mobile boutique. In 2020, the Jespersens opened their full-time storefront outside of Burlington near Vardon Golf Club at 7911 County Road 15 W.
Jespersen said she likes to travel to market in Dallas and Las Vegas twice a year to check out the clothing trends and keep current with her clients’ needs. She has an affordable price point and styles for anyone from young girls to those in their 80s, offering sizes small to 3xl.
She classifies her 1,000-square-foot boutique and brand as contemporary with a Western flair. Jespersen said she likes that there is a crossover, and the styles work for her clients.
In the last year, Paramount’s hit TV show, “Yellowstone,” has prompted her customers to request Western-style jeans. Although this year at the Dallas market she saw a lot of retro ’80s “fast-fashion” in bright colors, Jespersen doesn’t feel that defines her demographic.
Instead, artists such as country western singer Lainey Wilson inspire flair jeans, cowboy hats, turquoise jewelry and the “horse blanket style,” said Jespersen. Wilson, an actress who portrays Abby on “Yellowstone,” is also a singer on the show.
“Many venders that have supplied the actor wardrobes on the show are at market, and we have purchased some items,” said Jespersen.
In addition to clothing, Jespersen said, “We carry many women’s accessories like handbags, gifts, jewelry and hats, and we are getting in Beekman 1802 skin care, and we are excited to be getting into that.”
Juneberry Avenue Boutique mobile travels around North Dakota to fairs and rodeos. For more information, visit juneberryavenue.com or its Facebook page Juneberry Avenue Boutique.