Rugby adds new businesses

Submitted Photo The high-end wine collection is often a pleasant surprise for customers who come to Main Street Boutique for the clothing collection.

RUGBY – Entrepreneurs are seeing potential in Rugby.

The community has added at least 19 businesses, mostly in the past year, according to the Chamber of Commerce. The additions expand both the community’s retail and service sectors. The economic growth comes from three new downtown businesses, new trade businesses and home-based companies expanding to a storefront.

“I think it’s really great for us,” said Ashley Berg, who opened Main Street Boutique in November in a remodeled, former fitness center downtown.

Berg is a Rugby native who, upon coming back after having been away, saw that the community could use another outlet for women’s clothing.

“I also saw that need to keep downtown awesome and make it thrive,” Berg said. Unable to persuade anyone to open a store, she finally realized, “I can do it. I am that person.”

Main Street Boutique is unique as both a clothing and accessories store and a higher-end wine store.

Berg said she went into the business with a defined target market that she had to broaden upon discovering that fashion is not about your age but how you like to dress and feel.

“To me, everything in here can be dressed up or dressed down,” she said of her store. “The niche is making everyone feel amazing.”

She also works hard at customer service, remembering what her customers last purchased so she can help them add something complementary. The store has been a draw for residents from area communities.

Small-town business districts can create a special kind of experience in which shopping becomes an event, Berg said. In that respect, the off-sale wine side is both a pleasant surprise for customers who don’t expect it in Rugby and one of the most fun parts of the business for her, she said.

The store is open from Wednesday through Saturday, with Thursday evening hours.

Another new business, Magnolia Wellness & Detox Spa, opened last November to provide a variety of holistic therapies that aren’t found in many places in the state.

Teresa Block, an advanced practice nurse, said the business grew out of her personal interest in different forms of healing.

“I had a lot of health issues myself that, over the years, I have found things that have worked for me,” she said. For instance, she found salts to be miraculous in treating skin and sinus problems, but rather than just set up a salt room in her home, she decided to create a spa that would benefit others as well.

The spa offers a therapeutic Himalayan salt room with light therapy and halotherapy (salt vapor). Block said the protocol is for anyone with respiratory conditions such as asthma, bronchitis, COPD and cystic fibrosis. It’s also helpful for allergies, ear infections, skim problems such as acne or eczema. Additionally, it’s a nice stress reliever, Block said.

Guests also can do foot detoxification separately or while in the salt room.

Ionic foot detoxification is beneficial to anyone, Block said. The only contradictions are for those with electronic impact devices, insulin pumps, on blood thinners or who are pregnant. There are certain other therapies not recommended during pregnancy, but Block said pregnancy doesn’t have to deter women from checking out the spa because there still are options available to them.

The ionic foot detoxification uses a foot bath and electrical pulse. Block explained foot detoxification is used to kill bacteria and viruses, improve circulation, balance the immune system, decrease inflammation, clear skin, help with weight loss, speed recovery time from illnesses, increase oxygenation, improve sleep, among other benefits.

Open Monday through Saturday, Magnolia Wellness & Detox Spa offers a pulsing, electrical magnetic field bed using technology from NASA. The PEMF bed has 60 different program settings for different conditions. Some of the people who can benefit are those with diabetes, glaucoma, arthritis, back pain, tendinitis, high blood pressure and surgical or other wounds or fractures.

The spa also offers two types of saunas. The three-zone sauna blanket with infrared heat is a favorite of customers with fibromyalgia or arthritis but it’s also used to improve sleep, memory, weight loss, the immune system and hormone balance.

“Infrared heat is a very healing heat. It’s deep penetrating,” Block said.

The salt cave sauna is lined with Himalayan salt that adds negative ions and includes light therapy. Also using infrared technology, the sauna is deeply relaxing.

The spa recently added a lymphathic massage machine and Access the Bars. The Bars are 32 points on the head where thoughts, beliefs, emotions and attitudes are stored. During a session, a practitioner lightly holds specific points on the head to dissipate the electromagnetic component of thoughts feelings and emotions.

The spa offers magnetic therapy, primarily used for pain relief. It sells salt lamps, edible Himalayan salt, bath salts and essential oils.

Block said she plans to add digital thermography in August. Thermography is a diagnostic tool that uses a heat signature to detect inflammation. Block said it can pick up fractures that might not show on an X-ray and can be an alternative for those unable to undergo a mammogram. People can take their results to their physicians for use in their treatment.

Magnolia Wellness & Detox Spa and Main Street Boutique join North Side Lounge, Geo Nutrition, Rising Lotus Massage, Carissa Hoveland Photography, 106B Images, Jay’s Automotive, Auto Detailing, Marie’s Quilting Lodge, First Light Homecare of ND, Nuline Insurance, Rugby Broadcasters (KKWZ), Rugby Electric, Primetime Electric, Vintage Knots and Derreck Welk Construction on the list of new businesses. The closure of Borth’s Clothing led to the opening of Fashion and Flair Outlet this month.

First International Bank and Trust moved into a new building after establishing in a temporary location in 2015 while construction occurred.

A five-year-old Rugby business, Vintage Knots is another existing business in a new location. It moved out of the home of its owner, Carrie Schieve, into a store setting several months ago. The consignment business features Dakota-made items, providing a retail outlet for crafty moms like Schieve.

“It gives them exposure,” Schieve said. “A lot of them get custom orders from people seeing things. It gives them a chance to grow their businesses.”

The store includes home decor items, children’s items, clothing, jewelry, candles and more. It’s the unique, handmade, local flavor that attracts customers.

“I would say at least half of my business is from out of town,” Schieve said.

Schieve opened the store with wholesale items in the mix until building up her Dakota-made inventory. Last Christmas she had three women helping supply inventory, and they were overwhelmed.

“By the time Christmas hit, the store was empty and we couldn’t keep up. So I took a few weeks off in January to restock my items and went searching for more people,” Schieve said. She now has 10 North and South Dakota consignors assisting her. She continues to grow those numbers and expand the variety of merchandise, recently adding homemade cooking extracts.

The store is open Wednesdays, Thursdays, Fridays and every other Saturday.